Hootsuite went live to discuss how to make your “Google My Business” listing stand out and announce news around their partnership. Some companies have been able to do this very effectively.įor example, Audible live-streamed the opening of their #InnovationCathedral, a historic Newark landmark that the company rehabilitated into an innovation centre, while National Geographic live-streamed from their Explorers Festival.
Using live video to announce new products or services, or to showcase new company efforts, is a constructive way to build innovative brand perception. One of Workday’s marketers moderated the chat room during the live stream and responded to questions within the feed. Advertisementsįor example, Thrive Global hosted an AMA with Ariana Huffington about careers, Emirates NBD went live with an Ask Me Anything format, and Workday conducted a #wdaychats on Live, spotlighting healthcare trends. However, one must be prepared to respond to comments during the stream, in real-time. Real-time engagement is an essential derivative of live video, and we should all be thinking about how to foster this interaction with our live streams. In fact, broadcasters are seeing 7x more reactions and 24x more comments on average for live streams compared to regular video.” Advertisements Transport Your Audience To EventsĮvents are a big part of a content strategy, allowing brands to use the temporary to “create powerful experiences and brand associations.” LinkedIn Live – just like any other live broadcasting tool – can transport audiences to events and let them take part in real-time.įor example, Microsoft streamed CEO Satya Nadella’s keynote from the Inspire partner conference, the European Commission streamed its Economic Forecast, and MIT streamed its commencement ceremonies.
#Download linkedin live video professional
In a recent LinkedIn Marketing Solutions post, Head of Video Product, Peter Roybal, explains that apart from bringing together professional audiences in real-time and in an interactive environment “Live allows enables organisations to create powerful brand moments, deepen relationships with followers and increase their engagement on the platform.
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